Service Central releases new TV Ads!
GROUND CONTROL TO SERVICE CENTRAL - Finding services the intelligent way. Learn about our new TV ads!
Melbourne-basedadvertisingagency Spinachhas developed a Hollywoodblockbusterinspiredcampaign for Service Central which will launch ontoscreens next week. The series of 30-second commercials take place in a stylised Service Central control room which wouldn’t look out of place in The Bourne Identitybut witha little bit of Leslie Nielson’s Naked Gun thrown in for good measure. The tongue-in-cheek commercials feature the Service Centralcomputer mainframe that intelligently matches specific customer needs to relevantservice providersrun by a deadpan ‘chief’character, his infatuated second-in-command, an obsequious computer geek and scores of technicians.Their job is to assess the various needs of individual customers and run them through the central computer system that intelligently matches them to the righttradespersonservice providerfor their needs- noMissionImpossible.
For example, iIn one commercial,a coupleare shownsmothering each other in chocolate body paint and rolling around on the carpet. Followed by a cut to theService Central control roomtowhere the second-in-command breathlessly alerts the chief that a carpet cleaner is urgently needed. She is way behind the intelligent system as theuddenly thecontrolroomsprings intois well on the wayactionaand within seconds a series of carpet cleaners are evaluated and assessed by the Service Central intelligent matching system.
ShotatinPort Melbourne, the commercialsare over-the-top parodies of high action, high-tech espionage movies and forensic TV showswhich incorporate extensive post-production CGI to producetheavast, high-tech control room that would put NASA to shame.
Creative Director,Frank Morabitosaid,“Service Central will change the way people find services. It’s a high-tech system that finds exactly the right person for the job. Obviously, we wanted to highlight their unique computer matching system but, importantly, Service Central is a very human organisation, with people ready to help you find what you’re looking for, so it was critical not to depict Service Central as faceless, cold or automated. By poking fun at the plethora of forensic TV shows and espionage movies we’ve managed to communicate the advanced Service Central systems and revealtheit’s sense of humour.”
The campaign will launch on February3rd2008.It will be supported by an onlineand,radioand other exciting ambient ideascampaign.
