Service Central calls in the Professionals
Service Central calls in the professionals for a complete brand overhaul. Read on about our appointment of marketing agencies.
Trade and homeservice providers,Service Central, have experienced unprecedented growthsince inception two years ago.Creatingahighly successfulmatchmakingplatforminauniqueindustry,Service Centralis where consumers go to request almost any service they can think of.From 3000 pink balls to a divorce lawyer at 3am on a Sunday morning,Service Centralprovides ahassle freeconnectionservice.
Following in the footsteps of eBay, Service Central has built an open and transparent market place forthe service industry.Currently operating in Melbourne, Sydney and Brisbane,Service Central is amarket place that successfully utilises the internet, call centres and SMS to connect consumers with businesses.Having grown from a company of two people to now employ more than 100 staff, Service Central boasts a growing database of 2000 plus providers across all home,tradeand professional services. To ensure their continued success and market dominance Service Central will relaunch in February 2008 and have appointed the following agency’s, Spin, Initiative, Spinach and Clear Light Digital to bring the brand to life.
Withthe appointment of agency heavyweights to take them to the next level, Service Central is set to embark on an exciting 12 months.The combined talents of Spin (PR), Initiative (media), Spinach (brand and creative), and Clear Light Digital (SEOandSEM) are set toformthe launching pad forthe new lookService Centraland furtherenhance the Service Central offering.
Creator and visionaryDanialAhchow, believes that aligning with these agencies isexactlywhat they needto enter the next phase and shapeService Central into ahouseholdbrand.
“We are really excited aboutthe future anditis great to have a network ofoutstanding and highly regardedagenciesworking collectivelyon our brand to ensureService Central’s continued successand growth,”said Ahchow.
Modernisingthe service industry, Service Central empowers consumers and makesbusinesses accountable for their customer serviceand quality of work.This high level of service has seen more than65 000jobs logged across Melbourne, Sydney and Brisbanethusfar;an incredible result considering the brand is only two years old.
Service Central is certainly a brand to watch and expect to hear more in the coming monthsas they embark on an extensive rebranding campaign.
