Apparently the new electric motorbikes that Domino's Pizza are using are too quiet. Check out everyone's reactions when they hear the "human motor".
In the Netherlands Domino's Pizza have recently taken delivery of a new environmentally friendly electric scooters. The problem, however, is that the scooters are so silent that people don't hear them coming and .... get hit.
The Domino's people have found a great solution to this little problem. What great marketing too!