Your marketing options for a trades business
Service Central's done lots and lots of work to change the way that trades businesses advertise their business and get new customers. And one of the main reasons for doing this is that traditional advertising works inefficiently for trades businesses. Let's be more specific:
- Directory services - imagine a customer sitting in front of a directory, phone in hand. They call your business, but you're too busy to take on new work (or perhaps you don't do the kind of work that the customer is asking for, or don't service their area). This process is repeated several times with other businesses.
- Local newspapers were equally inefficient but at least had the added benefit of giving you the flexibility to not publish your advert - which could sometimes backfire and leave you without work when you weren't busy any more.
- Websites are sometimes good for generating new customers but you need an online form to receive the customer's enquiry and often these web forms are not attended to. A website isn't something you can turn on or off in busy times.
- Direct marketing can be good to increase work volumes tactically but isn't very effective for keeping a slow and steady stream of customers contacting you, but at least you can use direct marketing to target the right suburbs.
Service Central's unique marketing strategies drive hordes of quality customers with the right jobs to your business at the right time. If you're not already a Service Central member, sign up today.
