When should you call a customer?
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A solid customer retention strategy is quite essential in building a successful business. A clear customer retention plan plays a leading role in order to keep your existing customer engaged. The best way to retain your current customers is to staying in contact with them. However, it is of intense importance to learn the best times to contact your customers. If you are contacting your customers without knowing when they are the most receptive, you might be putting your business in a great risk.
Top Six Smart Reasons to Call a Customer
Calling a customer without any solid reason is a silly decision. You should have a pronounced reason for contacting your customer. There are a variety of good reasons, you can call the customers for:
1) You’ve just received their contact details
To get your relationship off to a good start, its best to call the customer the minute you receive their contact details. Customers love a quick response, and it is a great way to demonstrate the professionalism of your business. Plus it’s a great way of ensuring that you win the job. As the saying goes “the early bird catches the worm”.
2) Thank You Call
There are a number of reasons you can make a thank you call to your customer, such as for leaving a feedback, for making an order, or for giving a suggestion. Your appreciating words can work as a powerful tool to win the hearts of your customers.
3) Confirmation Call
A confirmation call can be made to your customers, when you have sent them a postcard or a brochure in order to make sure that they have gotten the sent items.
4) Update Call
You can call your customers to tell them about the latest services and products. In this way, you can give them an opportunity to try your new additions. Moreover, you can call a customer, when there is a special offer.
5) When You’re Overstocked
If you are overstocked, you need to get on the phone; because your overstock inventory can let you earn a lot of profit. A successful way that is used by a number of successful businesses is to enlist all the customers who use that overstocked product. After making a list, you should come up with a surprising offer that cannot be resisted by most customers. However, you should create an offer for a short period to make sure all of your customers consider availing this offer. Following up is quite necessary at this point, because some of your customers may not be able to buy your new offer right away. So this is intensely important to assure them that the offer will be available for a few weeks or so.
6) Other Good Reasons to Call Your Existing Customers
There are many other good reasons to call your current customers. For instance, if you have a limited time offer, make sure to inform your customers about it. Likewise, you can also call your customers to ask for referrals; however, do not leave an impression that you’re begging for recommendations. You can also call your customers on the special occasions with the greeting messages to create a friendly relationship.
Moreover, you can call your customers to present a new idea so that they can feel themselves as your business partners. Lastly, always remember that calling your customers can be an effective way to retain your existing customers and attract more referrals; however, you should be very careful about when should you call your customers.
Need more customers to speak to?
If you need more customers to speak to, simply register your business with Service Central's Referral Network and receive a constant flow of new customers to speak with.
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