Types of Advertising
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At the heart of an effective business marketing strategy lies advertising. The advertising exercise collectively covers promotion of a venture’s products or services with the core intent to elevate sales, strengthen the brand loyalty and disperse information related to offerings or updates in the existing product or services. Advertising has arguably evolved into an ever-essential element of modern day business marketing. Advertising campaigns exhaust a hefty proportion of annual budget in small, medium and large level enterprises alike however when done properly the results should ten fold your profit margin. It is crucial to gain an insight into the different genres of contemporary advertising before deciding on what particular type to focus on in context of your business.
1. Outdoor advertising:
This particular genre of advertising makes the most out of any available outdoor space to advertise to the public. The most commonly practiced and widely endorsed example of this particular advertising approach is a billboard. It is, however, important for a billboard to have certain characteristics to achieve the desired customers’ attention. A rule-of-thumb design that has passed the test of times includes a concise, persuasively striking sales statement supplemented with minimalistic visuals. In addition to the billboards and kiosks, outdoor promotional activities fall under the umbrella of the same category. Common examples include exhibitions, trade shows, competitions and outdoor expos.
2. Paper-based advertising:
The classical print media remains a rock-solid channel for your business to reach out to millions. Newspaper or magazine based adverts have been around for centuries and are still strikingly effective for reader-to-consumer conversion. It is worth to note that news and magazine adverts can be slightly expensive but after all advertising is all about money being spent well. Brochures and flyers are also classified as examples of print advertising. Some marketers include business-cards as instances of print advertising as well.
3. Traditional broadcast advertising:
Television and radio advertising is yet another one of those classic approaches that form the base of an effective advertising campaign. The cost associated with TV adverts is twofold; the video production as well as the airtime. On parallel lines, the results are utterly obvious as well. As a business founder, you might be lured into saving some money based on the rationale that radio seems to have lost its charm due to TV and internet; well, that is not quite the story. Radio adverts still have an impact, especially when the conventional infrastructure is being supplemented with satellite radio technology.
4. Stealth advertising:
Stealth advertising is when brand or product promotion takes place in a concealed and covert manner within television, movies, theatre, radio and sports. The brand or product is strategically showcased inside the program instead of the commercial break, all in an ever-elusive manner. The Sony Xperia smartphone used by Bond in Skyfall 007 the movie is a textbook example of stealth advertising. It is important to note that stealth advertising is not that 'stealth' in all cases. At times, a brand or a product is openly endorsed in a program - no holds barred.
5. Internet based Social-media advertising:
The explosive growth of internet enabled gadgets (smartphones and notebooks in particular) has given birth to a budget-friendly yet surprisingly effective stream for business advertising – social media networks. Portals like Facebook, Google +, Twitter, LinkedIn, Quora, Tumblr, Stumbleupon and Pinterest are grazing fields for potential consumers providing you, the business owner, with all the leads you can feast upon. It would be logical to include social media advertising as part of your business marketing strategy.
6. Lead Generation
Why complicate life with all of the above when you can have someone do all of the marketing for you and deliver new potential customers to you. Lead Generation is exactly what Service Central does. Instead of devising a marketing and executing a marketing campaign to attract new customers, you can pick and choose from a constant flow of new customers through a Lead Generation service such as Service Central.To learn more about Service Central head here: http://www.servicecentral.com.au/
To register your business head here: http://www.servicecentral.com.au/for-business/
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