The world of internet advertising is evolving fast and it's difficult to keep up with the changes. Social Media is no longer new but has been around long enough for businesses to use it and show a return on their investment, so here's some handy links to all the different types of relevant social media available to your business.
Social Media isn't always an appropriate marketing strategy for all businesses, but there are great opportunities for services businesses. Here's a great article about developing a Social Media strategy on Mashable.