How do You Follow Up a Customer Effectively?
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As soon you contact your first prospective customer the sales process of your small business starts. Obviously, it is not always possible to get the sale on your first call. Plus, if this is your first contact with a customer, you still need to make sure that you create a good rapore that can lead to another sale from each customer.
Providing great customer service has never been as important as it is today. Customer service plays an important role in determining the growth of your business. Whether you are a product or a service oriented company, customer service is of paramount importance.
Call the Customer
As Michael Jordan, the basketball great, says "you miss 100% of the shots you don't take". Not winning enough work? Are you calling all of your customers? You would be surprised about how many times we hear from customers that the businesses haven't called them. Then those same businesses speak to their account manager asking to know why they aren't winning any work.
How do you win more work? Call the customer! Yes its really that simple.
Keep in Contact with the Customer:
In order to keep in contact with the customers, try utilizing various means of communication, such as an e-mail, sms, and of course phone calls. In this way, you can observe whether a method works or not. So you can choose the method that generates the best results. Moreover, you can receive the assistance of a professional in order to make the greeting cards and flyers more appealing. Furthermore, a monthly target should be set in order to execute routine customer follow ups. Being consistent is of intense importance when following up with your customers. In this way, you can ensure that your business name is always on the customer’s mind. The more they hear of your business, the more they tend to remember it. Here are some simple steps to follow up a customer:
Develop a Persuasive Communication Strategy:
After gathering the required information and contact details about your customers, try contacting them regarding the inquiry. It is quite unprofessional to ask the prospective customer to make their buying decision promptly. Instead, you should politely ask them if they require more information regarding your service or product? Let them ask as many questions as they want. Do not make them feel as if they are wasting your time. Your pleasant behavior is quite important in convincing them about your service or product, so be careful.
Moreover, do not beat about the bush. Instead, give to-the-point answers with logistics;
however, your answer should be understandable to a layman. So you should not use technical terms. If a prospective customer asks a question that you do not have the information on hand for, do not answer them. Rather, ask them that they should wait, until you call them back. In in order to show that you’re taking the matter seriously, standing by your words is of extreme importance.
Arrange In-person Meetups
Arranging a face-to-face meeting with a customer who has placed a large order is a great idea. You may consider executing a presentation along with some of the best members in your sales team. In this way, you can impress the customer by showing them that you’re quite competent and confident. Even when the deal has been done, you may still keep in contact with the customer to make sure they liked your service or product. A customer’s feedback can help you improve the quality of your service or product.
The biggest mistake
Not following up is a common mistake, especially when you’re dealing with a disgruntled customer. Communicating with your customer can help alleviate the customer’s grudge. Often, your customer just wants to make sure that his or her matter is being worked on, and this is only possible if you are communicating.
Have more Customers to speak toFill up your diary with new customers to speak with. Register your business with Service Central, and receive a constant flow of new referrals each day. Register here: http://www.servicecentral.com.au/for-business/
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