Creating a Unique Selling Proposition for your trades business
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A Unique Selling Proposition is that one distinct characteristic that differentiates your business from your competitors. What is a USP and how to create one?
While many businesses simply adopt a 'me too' approach that only relies on the momentum of the marketplace, a well defined USP can aid your business - especially if it addresses a void in your industry.
A famous example of a USP is M&M's: "The milk chocolate melts in your mouth, not in your hand."
- Advertisements must say "Use this service, and you will get this specific benefit".
- The proposition must be unique - one that the competition either can't, or doesn't, offer.
- The proposition must be strong, and something that people actually want or need.
Ideas for USP's for your trades business
Your business is the only one that stocks and uses a specific, market leading product
Your business sources materials locally
You provide a service and allow your customers to help with labour to keep costs down
More info on how to define your USP
There are lots and lots of ways to define your USP. Here's a link to a great website with more information about your USP and how to create one.
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