A beautiful day, and I can't see it...
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from local business coaches
This video is a fantastic (if poignant) example of how the way we write things can affect the way our audience responds.
The next time you go to write content for your website, marketing materials or any kind of advertising campaign, keep the video below in mind.
The English language is so diverse that usually there a multitude of different way s you can say the same thing. Because of this, often we need to step back and look at what we've written and ask ourselves, "Yes, it makes sense, but is this the most effective way to convey my message?"
When writing anything we have to keep our target audience in mind. Who will be reading this? Does it appeal to their interests? Will it inspire them to respond?
Watch the video below and note how changing a few words on a sign was able to effect an immediate change in the attitude and response of the people walking past.
Why should changing the text from "I'm blind, please help" to "It's a beautiful day and I can't see it" make such a massive difference? Because instead of stating a fact and asking for help, the blind man is now asking his audience (passers by) to put their feet in his shoes. To imagine how it would be if they couldn't see this beautiful day.
Of course, this is a pretty specific instance, but it's still a lesson that can and should be carried across into all marketing. How can we convey our message in such a way that the audience feels compelled to respond rather than asked or even forced to?
It all comes back to language. Choose your words carefully; take into account connotations and how your audience will interpret what you're writing. Try and appeal to specific things which affect your audience - be it their compassion and empathy (as in the example above), their wallet, their family values or even just their common sense.
Persuasive writing may be an art form, but with practice, and by considering what you're writing and how your audience is responding, everyone can become a more effective writer.
Business Coaching Quotes
from local business coaches
