The making of our Live Layers

r Phil brings Service Central's website to life!

Service Central has always been on the cutting edge of technology, and when all the experts are talking about appealing to your customers visually and cutting down on words, we're ready to take the lead in adding a human element to our website - renowned comedian Ben Price brings Service Central's website to life with his fantastic impersonation of Dr Phil!

Ben Price (Dr Phil) teamed up with actress Gabriella Tucker in a series of videos that bring the Service Central site to life.

After 5 hours in the make-up chair applying prosthetic cheeks, chin and nose as well as the trademark balding hair, Ben was the spitting image of TV's famous self-help guru Dr Phil. When combined with Ben's famous impersonations there could be no telling that the real Dr Phil hadn't walked in the room. Then came the jokes, with lines like "what was I thinking!", "its harder than baptising a cat", "I need a jacuzzi doctor, stat!" and "Heaven to Betsies!". You can't help but chuckle when watching Ben's Dr Phil.

Gabriella brings the down to earth side to Service Central, with a practical walk through of how Service Central works and how we can help you. When combined with Ben's humour they make a great team that really draw you in.

To view their videos check out:

• The Service Central homepage
• Post a Job page
• The Jobs Board
• An example job
• Plumbing and Gasfitting homepage
• Electrician's homepage

What's the benefit of that, you may ask? More jobs of course! We will be monitoring the results of these new videos very closely to ensure that we see more and more jobs listed, and a better return on investment for all.

Not seeing the videos? While we're in the early stages of introducing the videos to our site we're restricting the number of people who can view them at once. We're also only showing the videos to those people who use Firefox, Internet Explorer 8 and Safari to browse the site. Once we're happy that the videos are working well and not interfering with how our customers use the site we'll expand so that everyone can see them.