Marketing Service Central Articles and Advice
At the heart of an effective business marketing strategy lies advertising. The advertising exercise collectively covers promotion of a venture’s products or services with the core intent to elevate sales, strengthen the brand loyalty and disperse information related to offerings or updates in the existing product or services. Advertising has arguably evolved into an ever-essential element of modern day business marketing. Advertising campaigns exhaust a hefty proportion of annual budget in small, medium and large level enterprises alike however when done properly the results should ten fold your profit margin. It is crucial to gain an insight into the different genres of contemporary advertising before deciding on what particular type to focus on in context of your business. Read more...
Leave a comment · 17/01/2013 ·
Just like every other budding or established business owner, you need to make sure that each and every single dollar that makes its way into the marketing stream is spent well. Designing an effective marketing strategy has its associated rewards, primarily in terms of increased revenue, brand recognition and business expansion. The magnitude of the desired outcome, however, is not proportional to the budget dedicated for the marketing. At times, more can be achieved with less - thinking creatively makes the core difference. Presented below is a roundup of effective and pocket-friendly ways to bring unmatched value to your venture. Read more...
Leave a comment · 16/01/2013 ·
Would you like more jobs coming through to your business? Google loves websites with lots and lots of links to them. In fact the more links a website has, the more visitors that Google will send to that website. So, how can you get more jobs? Simply find ways to links your website and others to Service Central. Read on to see different ways businesses and customers are doing this.
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Leave a comment · 09/01/2013 ·
The advent of the internet and resulting social media paradigm has brought about a revolution in the way businesses and ventures conduct their all important marketing campaigns. Online marketing, in particular, has been the pivotal point that has painted the business promotion landscape the way it looks today. The seamlessness with which present day brand building can be carried out leaves absolutely no rationale for you to ignore it. Owning a business and not having your clients investing in your venture or services, being on the brink of a marketing collapse and charging the customers below the actual worth are core indicative of the fact that your business brand building strategy needs a vital re-design. With all this buzz around venture branding, why is building an authentic brand so significant for your business? The benefits presented below ought to answer that for you - the prospective business owner. Read more...
Leave a comment · 04/01/2013 ·
So, you have taken the inevitable plunge and finally decided to start your own business - congratulations. The next thing you are probably contemplating on is whether or not to have a website for your company. As the owner of a budding venture, it is strongly recommended that you do so and secure a persuasive web presence for your business. For those still dubious whether their business actually does need a website, presented are a good five reasons that should convince you to get your website up and running sooner than later. Read more...
Leave a comment · 03/01/2013 ·
Finding a clear path to work at is quite a hard nut to crack nowadays, especially with the struggling economy. As an aspiring business, there has to be something you can do about it. Here is a handy guide to help you win more work. Read more...
Leave a comment · 11/12/2012 ·
An experienced business owner cannot deny the power of referrals. It is one of the best ways to trigger sales and generate better leads. This useful article provides a number of ways for you to get referrals for your business. Read more...
Leave a comment · 10/12/2012 ·
Learn how October 2012 was Service Central's biggest job month since January 2011. This includes a break down of the number of jobs by State, as well as by Service. Read more...
Leave a comment · 07/11/2012 ·
A collection of Service Central's Television Ads. Read more...
Leave a comment · 26/09/2012 ·
Due to popular demand free iPads are back. Businesses that take out a membership with Service Central throughout the month can gain access to free iPads. Learn how we’re giving away an iPad when you take out a Service Central membership. For the month of September, you can receive an iPad with your Service Central membership . Get an iPad in your hands by taking out a new Service Central membership, or renewing/upgrading your existing membership. Conditions apply, speak to your account manager today to see how you can get your free iPad. Read more...
Leave a comment · 05/09/2012 ·
As the jobs counter at Service Central ticks over to the 300,000 mark we take a look at everything that has been done to get us there. We would like to thank everyone that helped us build up this phenomenal amount of work and distribute it to the pre-qualified businesses that are registered with Service Central. Read more...
Leave a comment · 23/07/2012
This month Service Central celebrates our 7th birthday. It was way back in July 2005 that Service Central launched into business as “the easy way to find trades and services” with a massive radio campaign on Melbourne’s Gold FM. Never before had the people of Melbourne been able to call a single number (1800 SERVICE) ask for any tradesperson or home service that they so desired and have quality pre-verified and insured businesses calling them back. The result was instant with job requests flooding through from day 1. It was a bold concept that has since shaken up the way that people from all over Australia now go about finding their trades and home services. Read more...
Leave a comment · 02/07/2012
Australia's number 1 business podcast, Small Business Big Marketing, has just released an in depth interview with Service Central Co-Founder, Danial Ahchow. Listen in as Danial talks about where the concept for Service Central came from, and the struggles to turn that idea into reality back in 2005. Its a great interview with plenty of good business and marketing advice for those in business, as well as those looking to start a business. Read more...
Leave a comment · 06/06/2012
My wife just spent over 200 bucks on 3 pieces of fitness clothes from Lorna Jane. After collapsing on the floor, she gave me the 200 page Lorna Jane book that came with her purchase. Impressed by the extent that Lorna Jane truly lives her own fitness brand I want my wife to go back and buy more. Lorna's book not only is full of fitness tips and fmeal ideas, it's a book that is full of personal stories about herself, her family and her friends. It's truly impressive to see someone living her brand like that. How do you live your brand? Read more...
Leave a comment · 02/05/2012
So far only a select few businesses have been lucky enough to see Eaco, the new Business Management System. They were given a run through of the system and were blown away by how much easier it is to keep track of their jobs, contacts and leads. How quick and professional creating quotes is, and how keeping track of who did what on each job is now a breeze. Read more...
Leave a comment · 30/04/2012 ·
The guys from the Small Business Big Marketing Podcast have done a great job in putting together a Small Business Marketing forum on Linkedin. Its free to join and has plenty of great conversations happening. Read more...
1 comment · 26/04/2012
Bruce Akhurst, the long time CEO of Sensis, has resigned today. Read more...
3 comments · 14/03/2012
Feeling overwhelmed by the little things in business? Wish you could have an office assistant but don't really have an office? Well now there's an easy solution - Shazam. Read more...
Leave a comment · 04/11/2011
Business networking functions are a necessary evil. No-one ever feels comfortable, however these basic tips will help you not only survive but thrive and grow your business. Read more...
Leave a comment · 15/09/2011
This video is a fantastic (if poignant) example of how the way we write things can affect the way our audience responds. Read more...
Leave a comment · 24/08/2011
Out of thousands of contestants, the people of Australia voted our own Dr Phil (impersonated by the amazing Ben Price) into the final of this years Australia’s Got Talent. Read more...
Leave a comment · 12/08/2011
Does your business have a facebook page? Facebook is rapidly becoming the way many people interact and share information, including their preferred businesses. If your business has a page on facebook people can ‘like’ it and receive updates and information directly from you via facebook. Read more...
Leave a comment · 01/07/2011
This advertisement on realestate.com.au certainly thinks so! Apparently the property has "a Plumbers yard next door and a number of developments being built in the area" making it the prime choice for a lady looking to meet a tradie! Read more...
Leave a comment · 01/07/2011
Brian Tracey's guide to achieving your goals. Read more...
Leave a comment · 17/06/2011
You may not realise it, but 80% of your customers are now starting their buying process online. What does that mean for you? It means that customers are going to learn about you and decide whether or not they trust you before you even get a phone call. Read on to learn how you can improve your online presence. Read more...
Leave a comment · 11/05/2011
This week Service Central launched our brand new mobile site (m.servicecentral.com.au). All of the features of Service Central’s main website are now available on your mobile phone ready for you to use from anywhere in Australia. Read more...
Leave a comment · 07/02/2011
Get a thousand new jobs in your pocket - every week! Service Central's brand new mobile website - m.servicecentral.com.au - gives you instant access to 1,000 new jobs every week directly on your phone! Read more ... Read more...
Leave a comment · 07/02/2011
Check out Service Central's radio ads for 2010! Read more...
Leave a comment · 07/01/2011
Many businesses often complain that quoting takes hours out of their day without any reward at the end. Here is a guide to providing quotes in a way that is efficient and effective.
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2 comments · 13/12/2010 ·
Service Central is (obviously!) a great way to market your business and get loads of great new customers. But it's not the only marketing that you need to do to keep ahead of the pack. Here are some great ideas... Read more...
Leave a comment · 09/12/2010 ·